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WHO WE ARE

Improova logo

20+ Years experience in connecting brands with consumers.

#IMPROOVA, derived from the word "to IMPROVE," is dedicated to creating meaningful work opportunities for the unemployed across South Africa. With the unemployment rate at 33.5% in the second quarter of 2024, our goal is to contribute towards our economy by creating as many job opportunities as possible for South Africans.

Our over 20 years of experience, reputation, and commitment have enabled us to make a positive impact in underserved communities, offering not just products as enablers but the promise of financial independence to our people.

OUR MORAL COMPASS

At the heart of Improova lie key
concepts of the South African Constitution:

OUR MORAL COMPASS

Brand Positioning

We offer hope and the promise of an opportunity to start your career regardless of your current circumstances.

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Brand Personality Traits

Brand Personality Traits

OUR PROMISE

Mission

To empower individuals by opening the channel to job opportunities. Dedicated to teaching South Africans the importance of self reliance, personal development and the pursuit of economic freedom

To empower under-serviced communities across skills required to be work ready. Remain committed to the cause of no poverty. To enhance the quality of life for individuals through providing resources which encourage and teach financial independence.

Vision

To create an environment where every individual has access to the resources and opportunities to alleviate poverty within their immediate families

To foster a society where we become self-reliant through inclusion, empowerment and equity for all.

Goals

Eradicate poverty through economic inclusion.
Creating effective formidable partnerships across all industries.

Produce accessible, ongoing learning opportunities for everyone, at the level of their need.

Encourage ongoing, inclusive, and sustainable economic development, through employment and work opportunities.

Enhance the mechanisms for implementation and renew the global collaboration for climate change and sustainable development.

SUPPORT OUR CAUSE. BUY OUR WATER.

Brand Personality Traits